The launch of the Destination Champions Awards 2009 was made at the BOBI Trade Forum on the 26th of March 2009 at 10:00 am by Tobias Ellwood, Shadow Tourism Minister
Award Sponsors
Destination Alliances provides a framework for tourism businesses (hotels, restaurants and leisure activities) to generate increased sales by working together to market themselves and cross sell their products and services in their local tourist destination.
Destination Alliances plan to build a national network of Alliances, concentrating on areas that have recently undergone regeneration and where tourist associations and information centres do not exist or have recently closed.
Each alliance will be made up of 54 businesses (18 hotels/guesthouses, 18 restaurants and 18 tourist attractions/activities) and will be managed by a franchisee and a leadership team of three alliance members (preferably one from each business group). Destination Alliances provides the marketing expertise, the experience in building a successful collaboration between tourism businesses and the best in marketing technology..
In celebration of the launch of their rollout plans Destination Alliances would like to honor individuals who demonstrate the same values as Destination Alliances and have therefore launched the Destination Champions Award 2009.
