Assessment Criteria

Overall Destination Alliances are looking for someone who has gone beyond the call of duty to help others and promote their local area as a tourist destination. In practice, this means that they possess some of the following attributes and examples should be given of their activity:

• They have demonstrated commitment to building their area as a tourist destination
• They have actively participated in activities and events that encourage local tourism
• They are actively involved in local community organisations
• They are a people person, processing a warm and welcoming personality
• They will be resident in the United Kingdom

We imagine that the winner of this award will either be working in the tourism industry (e.g. hotelier, restaurateur or running a tourism attraction) or be involved in management or promotion of the town/community (e.g. Town centre manager, town council, local authority or event organiser).

The decision of the judging panel will be final.

Timetable

• People will be nominated for the award by other people from their area in the UK
• People will submit nominations online here
• The closing date for entries will be the 1st August 2010
• The judging panel will comprise of : Michael Hancock CEO of Destination Alliances, Carol Butler and Nick Parker President of Destination Alliances
• Short listed candidates will be contacted to answer any questions we may have in helping us make our decision
• The winner will be advised by the October 2010
• The award presentation will follow on a date to be advised